Archibald/Williams has had a toasty success, winning the creative account of the Golden Bakery brand which includes Golden Crumpets.

There was no incumbent but Archibald/Williams beat two other agencies to take home the creative and strategic account in a pitch.

Barry Clare, Golden marketing manager, said: “With renewed investment in the Golden brand we’re really excited to work with Archibald/Williams to help the brand grow and maintain its iconic status.”

The agency will have responsibility for Golden’s breakfast and snacking product ranges including Golden Crumpets, Golden Muffin Bites, Golden Pikelets and Golden Panckaes.

The agency’s Bram Williams added:  “Golden is an Australian classic and this is a great opportunity to spark up the latent love for the brand.”