Apple cool, controlled and controlling

Apple cool, controlled and controlling
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It may be one of the coolest brands on the planet, but its passion for control alludes to a far more carefully managed image than the uninitiated may first believe Apple to be.

Apple’s guidelines for third-party resellers advertising iPhones runs to 12 pages, according to a report in Fairfax media. Including a long list of “negative” words such as YouTube, Apple’s guidelines also include where advertisements may not be displayed. These include on the sides of buses, taxis or aircraft and posters bearing images of Apple are not allowed at bars, hotels, gyms or doctors’ offices.

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