Apple cool, controlled and controlling

Apple cool, controlled and controlling

It may be one of the coolest brands on the planet, but its passion for control alludes to a far more carefully managed image than the uninitiated may first believe Apple to be.

Apple’s guidelines for third-party resellers advertising iPhones runs to 12 pages, according to a report in Fairfax media. Including a long list of “negative” words such as YouTube, Apple’s guidelines also include where advertisements may not be displayed. These include on the sides of buses, taxis or aircraft and posters bearing images of Apple are not allowed at bars, hotels, gyms or doctors’ offices.

The full article can be viewed here.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]