Commonwealth Bank chief marketing and online officer Andy Lark has stepped down from the bank after less than two years in the role.
Lark was appointed to the role from Dell, replacing Mark Buckman who left to head up marketing at Telstra in 2011.
Lark revealed the news on his blog this morning:
“This morning we announced that I’ll be moving on from CommBank. It’s been an amazing journey. We did what we set out to do, and then some.
“In 2011 I joined CommBank with the specific aims of working with you to relaunch our Brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social.
“We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other Bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact.
“After a great deal of reflection I have decided that the time is right for me to leave CommBank and say “can” to new opportunities. This is in part due to the tremendous progress we have made together – and, in part, the passion I have for building great brands and engaging customers through technology.
“It is has been a privilege to lead such an exceptional team and be part of such a remarkable story. It feels like we have compressed four years of work into two, and I appreciate the energy our team and Agency partners – especially Icon, M&C Saatchi and One Green Bean — have all brought to our work together. You can be very proud of what we have done for one of Australia’s most important brands and the positive impact you have all had on our customers.
“More than anything though I feel very privileged to have got to know so many of you personally and shared in your lives – and hope that continues well into the future.”
More to come.
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