Android mobile has beaten out iOS this quarter, becoming the biggest platform on a global scale for mobile ad traffic, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising report.
With a traffic percentage share of 42.8%, Android has surpassed iOS’s 38.2% and now accounts for over 33% of revenue compared to 26.7% the same time last year.
Among device makers, Samsung grabbed first place with more than 60%.
Next in line were LG, Motorola, HTC and ZTE.
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B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
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