PHD has secured the media account of low-cost mobile service provider, Amaysim.
From May this year PHD will look after the brand’s strategy and communications planning, buying and analytics across all of its products.
The appointment will also see PHD look after DR and brand activity. SEM will continue to be looked after by FirstClick Consulting. No other agency partners will be affected.
Andrew Balint, director of marketing for Amaysim, said: “We’re excited to have PHD on board as our new media agency. Amaysim now has well over 500,000 customers, and as we become a household brand, we feel PHD’s data-driven approach to performance marketing is essential to ensuring we continue to outsmart our competitors.”
“We take pride in being at the sharp end of digital marketing and we’re energised by this new partnership with the team at PHD. I’d like to thank Mediacom for partnering with us since launch over three years ago, and for being such an important part of our business success to date.”
Toby Hack, MD of PHD Australia, added: “Amaysim is a very exciting brand, doing innovative things in the Australian mobile services market. The cultural fit is right. We are both challenger brands, with a focus on finding a better way.”