Allianz has released a sequel to its summer campaign TVC, featuring a dog locking his owner out of his car.
Created by MercerBell, the next instalment builds on the reasons why you would choose Allianz for car insurance, including that customers are given roadside assistance after they have held insurance for a year.
Julie Dormand, managing director at MercerBell said: “Humour and everyday situations are helping to extend the ‘Ahhh-moments’ campaign from last year that broke records for brand awareness and sales.”
TV is supported with radio and digital.
Credits: client Allianz, marketing team Dominic Brandon and Russell Walsh, agency MercerBell, ECD David Bell, art director Mike Nikotin, copywriter Liz Kain, director Chris Dudman, post production Heckler
Please login with linkedin to comment
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]