Allianz unveils summer sequel featuring Sawyer the dog

Allianz unveils summer sequel featuring Sawyer the dog
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Allianz has released a sequel to its summer campaign TVC, featuring a dog locking his owner out of his car.

Created by MercerBell, the next instalment builds on the reasons why you would choose Allianz for car insurance, including that customers are given roadside assistance after they have held insurance for a year.

Julie Dormand, managing director at MercerBell said: “Humour and everyday situations are helping to extend the ‘Ahhh-moments’ campaign from last year that broke records for brand awareness and sales.”

TV is supported with radio and digital.

http://www.youtube.com/watch?v=AsR5o2GbDb4

Credits: client Allianz, marketing team Dominic Brandon and Russell Walsh, agency MercerBell, ECD David Bell, art director Mike Nikotin, copywriter Liz Kain, director Chris Dudman, post production Heckler

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