British adventurer Bear Grylls is the star of Air New Zealand’s latest in-flight safety video, ‘The Bear Essentials of Safety’.
Grylls filmed the video late last year on the Routeburn Track near Fiordland in New Zealand’s South Island late last year.
The video pays homage to Grylls’ propensity to eat strange things (in this spot he gobbles a glow worm) and his soft spot for adventure.
Three young Scouts, who mistake the drop down air mask as a portable loo, also star in the video.
Mike Tod, chief marketing and customer officer Air New Zealand, said: “Bear was the ideal partner to help us bring to life important on-board safety messages in a unique and compelling way while at the same time demonstrating the best of what New Zealand has to offer.”
“We hope the global attention this safety video will receive generates more awareness of our amazing country and gets a few more bums on seats.”
People who view the video online can win a trip for two to New Zealand by counting how many times the Moa appears before his character is revealed. To enter the competition click here.
The Gryll safety ad is the latest in a string of celebrity and themed safety videos for the airline.
The most recent video featured a tie-in with Hollywood film The Hobbit and featured goblins and hobbits selling safety (below).
Other videos included the All Blacks themed ‘Crazy About Rugby and Fit to Fly’ featuring “fitness legend”, Richard Simmons.
‘The Bear Essentials of Safety’ will be rolled out across the Air New Zealand fleet from today.
What do you think of the new safety video? Let us know by leaving a comment in the form below.
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]