Seven’s five city metro average of 1.661 million viewers for this year’s Australian Open’s men’s singles finals came up short in comparison to 2013’s final of 2.12 million.
Although failing to pull in as many viewers as last year’s match the unusual excitement of Rafael Nadal’s injuries and Stanislas Wawrinka’s domination of Nadal in the first and second sets managed to score the top most watched show in the free-to-air channels for Sunday, according to OzTam preliminary ratings.
Peaking at 3.1 million combined viewers, the tennis final smashed its competition of Nine’s coverage of Australia vs England One Day Cricket match which saw a five city metro average of 942,000 for the first session.
Compared to the last time the tennis was up against an Australia vs England match in 2011, this year’s coverage saw a whopping viewing increase of 20.3%.
The drama-filled final boosted Seven to first place for Sunday night’s ratings with a total combined share of 39.7% with 33.3% going to its primary station.
Seven thoroughly leapt away from the other stations where the second spot went to Nine with a total of 27.1% with 20.2% going to its primary station.
While Nadal and Wawrinka may not have drawn in as many viewers as 2013’s final between Novak Djokovic and Andy Murray, their game proved more popular than the women’s singles final broadcast the previous night.
The Australian Open’s women’s final of China’s Li Na vs Slovakia’s Dominika Cibulkova also managed to grab the top place for most watched show on Saturday night, however only brought in 1.148 million viewers compared to the men’s.
The Open’s hometown of Melbourne remained loyal to the sport, scoring the most number of viewers for both nights of the finals, 623,000 for the men’s finals and 418,000 for the women’s.
Sydneysiders were next most interested in seeing how the tennis played out, with 514,000 tuning in for Wawrinka’s first Open title and 344,000 for Li Na’s triumph against Cibulkova.
At the beginning of the two tennis filled weeks, media analyst Steve Allen told B&T he did not believe Seven would recover the ground it lost in the first two days of the tournament.
“The tennis gods aren’t really smiling on Seven, they aren’t frowning but they are not really smiling,” Allen told B&T near the tournament’s beginning.
Although last year’s tennis ratings beat out this year’s, 2013’s results were still down double digits from 2012.
Peak audiences for 2013 fell by 13.24% compared to the previous year, where Allen had said most of the blame lay with Seven.
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]