Outdoor advertising company Adshel has announced an organisational restructure with the Chris Hunt and Nicole McInnes (pictured) promoted.

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“Adshel, Australia’s leading provider of outdoor advertiser solutions has announced an organisational restructure designed to revolutionise and transform the company.

As part of the restructure Chief Financial Officer, Chris Hunt becomes Chief Operating Officer continuing to report toAdshel CEO Rob Atkinson. In the newly expanded role, Chris will assume responsibility for business operations, revenue and yield management and a newly created project management office, alongside his existing finance and IT leadership.

Nicole McInnes, currently Marketing Director, becomes Chief Marketing and Product Officer, also continuing to report directly into Rob Atkinson. In this role, Nicole will add responsibility for the Ignite and Immerse product teams to her remit of leading Adshel’s product marketing, strategy, insights and marketing and communications functions.

The restructure follows the recent announcement of industry specialist Mike Tyquin to the position of Chief Commercial Officer created to further optimise Adshel’s growth opportunities and future transformation. All changes are effective immediately.

Adshel’s CEO Rob Atkinson said the restructure builds upon an already strong business to add additional capability and resourcing for future opportunities.

“These changes are focused on driving better results for the business and all of the functions affected will benefit from being even more distinct, dedicated and focused,” he said

“I would like to congratulate both Chris and Nicole on their hard work in creating a strong and cohesive team to lead us into a future that capitalises on our unrivalled national assets and. our newly launched large scale digital advertising network in Sydney.