Adobe's Digital Marketing Symposium joins MAD Week

Adobe's Digital Marketing Symposium joins MAD Week

The latest event to be added to the MAD Week lineup is Adobe’s Digital Marketing Symposium, giving tips on how to use digital to its full advantage.

Taking place on Tuesday, July 16 at The Hilton in Sydney the event is a slimmed-down version of the Salt Lake City conference with local and international speakers sharing their insights.

Talks will include a keynote from Brad Rencher, Adobe's senior vice president of digital marketing, sharing his experience of strategy development, effectively using big data, advertising and maximising ROI.

There will also be speakers from Seek, Fairfax, Telstra, ING Direct and Brinc, covering a range of topics from analytics to bringing together online and offline data, apps and the path to personalized TV.

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