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Reading: Adland, it's Movember time of year once again
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B&T > Marketing > Adland, it's Movember time of year once again
Marketing

Adland, it's Movember time of year once again

Staff Writers
Published on: 1st November 2013 at 1:26 PM
Staff Writers
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As Movember 2013 dawns, Generation Moustache readies itself to stand up for change.

Using their upper lips as billboards for men's health, the men of Movember, supported by the women in their lives, will today start a march through the 30 hairy days and wild nights of Movember.

To join Gen Mo and fight the good fight alongside a global army of Mo Bros and Mo Sistas, Movember is encouraging everyone to sign up at movember.com.

Having started out with only 30 Mo Bros in 2003, this year will see recruits enlist from 21 countries across five continents, in an effort to unite more than one million Mo’s worldwide.

Jason Hincks, Movember’s COO, said: "Using the moustache as a catalyst, we want to bring about change and give men the opportunity and confidence to learn and talk about their health more openly and take action. Progress has been made; we’ve managed to get the conversation of men’s health started but now our challenge is to keep it going. After all, we know that knowledge is power; prevention is everything and early detection is key."

In terms of what’s new this year, Movember has announced it will be supporting testicular cancer, expanding its men’s health agenda beyond prostate cancer and mental health. Other news includes the launch of Movember’s Move initiative – encouraging the Mo community to get moving, release of The Movember Collection – an exclusive apparel range and Movember Rated Barbers – a network of traditional barbers offering a superior grooming experience for Mo Bros.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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