Adhesive PR turns one with Spotify onboard

Adhesive PR turns one with Spotify onboard
SHARE
THIS



Independent public relations agency Adhesive PR has announced three new clients including Spotify as the business celebrates its first birthday.

Adhesive has been charged with managing the music streaming service’s media relations, including consumer, business and trade, as well as ideas generation, social media and stakeholder relations.

The duties cover Spotify’s Australia and New Zealand operations.

The agency has also won work for Unilever’s Lynx brand and Jim Beam.

Adhesive worked on Jim Beam’s ‘Make History’ campaign, created by The Works Sydney.

The $10m plus campaign saw Sydney’s Bondi Icebergs swimming pool turned into a giant cooler full of super-sized Jim Beam cans.

Adhesive was appointed to the campaign following a pitch and is now managing media relations, event management and strategic media partnerships for a year.

The agency was also added to Lynx’s agency roster to handle media relations, issues management and experiential. Adhesive’s work with Lynx started in March with the local launch for the brand’s new variant, Apollo.

Mike Maurice, managing director of Adhesive PR, said: “As a new agency on the scene, we are hungry to build our reputation by delivering exceptional work for our clients. We are committed to maintaining a boutique agency culture, delivering BIG agency thinking and results, without the big agency costs and overheads.”

Adhesive’s founding client is McDonald’s, and the business also works with Trend Micro, Hoyts Australia and Assetline. 

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]