Independent PR agency Adhesive PR has won the Singapore Tourism Board account, following a 13-way competitive pitch.
The two-year contract includes PR services for Australia and New Zealand.
Adhesive PR will help communicate the tourism board’s Australian marketing campaign, ‘Get lost and find the real Singapore’.
Sharon Lam, area director of Oceania on the Singapore Tourism Board, said: “With our city constantly evolving and offering new experiences for visitors, we wanted to partner with a creative and innovative agency that could devise unique ways and ideas to get people to see the real Singapore they’re missing out on.”
Mike Maurice, managing director at Adhesive PR, said: “The Singapore Tourism Board is a fantastic win for Adhesive PR as it gives the agency the opportunity to work across a number of different disciplines encompassing media relations, social media strategy and events.”