Australian Radio Network has launched an outdoor campaign to build on the recent success in the Sydney and Melbourne of its Classic Hits brand.
After pulling in stellar ratings last week, both WSFM101.7 and GOLD104.3 have launched outdoor campaigns.
"Now is the time for us to take the Classic Hits brand to the next level and celebrate the success of two of the most consistent stations in the country," said ARN’s marketing director Jodie Koning.
"And the timing couldn't be better given that WSFM has just gone to No.1 FM in Sydney and Gold is now No. 2 FM in Melbourne,” she added.
Koning said the outdoor is an obvious choice for ARN, “providing visual cues for listeners whilst in the car and in the moment of station selection".