APN Outdoor has secured a new roadside digital billboard site in Adelaide, with the media company now claiming to be “first to market with a true” national digital billboard offering.
The Gouger Street site is being converted from a static supersite to high definition digital in the last quarter of 2013.
Damien Rath, general manager of digital APN Outdoor, said the site will allow advertisers to reach a high-traffic area with Adelaide Council and residents also to benefit “by a component of community use of the screen”.
With the company’s Auckland digital billboard now turned on, APN Outdoor is also boasting about its feat as “first to market with a trans-Tasman” digital pack.
Chief executive Richard Herring said: “When we launched Melbourne’s iconic Young & Jackson Digital Billboard, it kick-started the race to be able to offer advertisers Australia’s first ever national Digital Billboard pack. Our commitment to this project has delivered a first for the industry, the country and in fact, the trans-Tasman region.”
Please login with linkedin to comment
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]