APN’s billboards have been fitted with digital timers to count down to the release of Brad Pitt’s new film, World War Z.
Paramount Pictures has used billboards in Sydney, Melbourne, Brisbane, Adelaide and Perth to build anticipation around the film’s release.
The film tells the futuristic story of United Nations employee Gerry Lane (Brad Pitt), who travels the world in a race against time to stop a pandemic that is toppling armies and governments, and threatening humanity itself.
Using the race against time theme, media agency MEC installed digital times in the billboards.
Leane Pattinson, from MEC, said: “Paramount Pictures’ World War Z campaign is a great example of creative use of out of home.
“To give Australians an idea of what to expect from the film, we used outdoor because it helps to convey the sheer magnitude of the film with its size and scale. The special build timers reflect the core theme of the film – time is running out.”