ANZ Stadium picks Reactive for digital user experience push

ANZ Stadium picks Reactive for digital user experience push
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Digital agency Reactive has scored work with Sydney’s ANZ Stadium following a pitch as the sports ground looks to overhaul its digital assets.

Reactive will work with ANZ to redevelop its website as well as ongoing digital strategy development and delivery with a focus on user experience.

Tony Partridge, commercial director for ANZ Stadium, said: “Our corporate, member and public customers have different needs but all expect our digital assets to improve their event experience, and not just on game day.”

“Whether it is pre, during or post an event the Stadium and the teams that hire our venue should be engaging with fans to make their experience run smoothly and to give those fans access to everything that the Stadium, the home team and their respective corporate partners have to offer."

Jason Ross, general manager of Reactive Sydney, added: “Enabling the mobile channel will play a key part in relationship that ANZ Stadium has with its customers – which is likely to incorporate value add tools to make visitors experience with the stadium easier and more rewarding.”

ANZ Stadium joins a number of other sport clients Reactive has won.

The agency has also partnered with Cricket Australia for the Big Bash League, Tennis Australia for the Australian Open Fan centre and the Sam Stosur website.

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