ALDI is making it all too easy to be a winner with their latest campaign that shows that winning is as simple as buying any of ALDI’s 150 award winning products.
The BMF created ‘Everyone is a winner’ campaign is carried by glossy Jimmy Masters, a motivational speaker all white teeth and shiny hair with exceptional selling power.
Jimmy Masters returns in the three latest instalations of the 'Everyone's a winner' commercials, this time inspiring his audience with Expressi Hot Chocolate, Grass-fed Beef and Powerforce Pro Cleaner.
Highlights include Masters grasping a raw Grass-fed steak in his bare hands.
For ALDI Creative Director’s the campaign was about shifting the ALDI image, ‘It’s important for people to know ALDI isn’t just low prices, but outstanding quality as well. We can personally testify that after spending time with Jimmy and eating ALDI award winning products while working on the campaign, we feel like winners ourselves,' says Philip Sicklinger.
The quirky campaign launched last Thursday and will run across a range of media channels, with a focus on television
CREDITS: Client: Sam Viney Executive Directors: Carlos and Laura Samedro Creative Directors ALDI: Alex Booker and Philip Sicklinger Art Director: Bradley Averill Copy Writer: Jonty Bell group Account Director: Jonny Bucknall Account executive: Siena Shuttler Strategy Planner: Ali Tilling Director: Trevor Clarence Production Company: Jungleboys Producer: Sarah Nichols Post Production: Method Studios Editor: Drew Thompson/Mark Bennett Sound: Rumble Studios Agency TV Producer: Mel Herbert Agency Art Buyer: Rachel Lounds Photographer: Mat Baker Stils Production Company: Louis & Co Media Planning and Buying: Maxus
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]