Digital sales house AD2ONE has partnered with UK newspaper website telegraph.co.uk in a bid to reach British expats Down Under.
The Daily Telegraph’s website already attracts 1.8 million unique users in Australia.
Kate Tilden, commercial director at AD2ONE, said: “Many news sites rely on search traffic, with visitors bouncing off the site after one article. Yet the Daily Telegraph has an average time per visit exceeding 13 minutes.
“It shows how connected this audience is to the title and provides a greater opportunity for advertisers to reinforce their message across each session.”