Horse racing exempt from ACMA live odds recheck

Horse racing exempt from ACMA live odds recheck
SHARE
THIS



Horse, harness and greyhound racing are all exempt from the Australian Communications and Media Authority (ACMA) new codes of practice which limit betting odds promotions and gambling advertising during live sports broadcasts.

The media watchdog has registered the new rules which will ban the promotion of live odds during play, while other gambling advertisements will only be allowed during scheduled breaks in a match, such as half time. Commentators will also be banned from promoting odds for 30 minutes before and after a game.

However, the amendments to the Code do not include horse, harness or greyhound racing, which means live odds will continue to appear on FTA channels for major horse racing events, including the Melbourne Cup and Caulfield Cup.  

The ACMA told B&T this morning that it was following the government's policy line in relation to live racing odds in its evaluation of the effectiveness of a new code for the promotion of live sports odds.

A spokesperson said the government's policy acknowledged the intrinsic relationship between wagering and certain types of sport, like horse racing, dog racing and harness racing, and they will be except from these codes.  

In May, television networks agreed to implement the government’s new restrictions on the airing of live betting odds after former Prime Minister Julia Gillard threatened to legislate a complete ban.

The ACMA chairman Chris Chapman (pictured), said “ACMA worked with broadcasters to enhance and harmonise the codes so they provide appropriate community safeguards for the matters covered by them”.

The ACMA said it will consider if there's a need to review the effectiveness of the new codes at the conclusion of the Australian summer sports season, and will also "continue to gather evidence about prevailing community standards, including through its research programme".

The codes have been developed by the commercial and subscription radio and television sectors in response to community concern and government policy around live odds.

Free TV Australia has welcomed ACMA’s registration of amendments to the Code.

"Free TV has made a number of changes to its proposal following the public consultation process in April and May. These new rules provide significant community safeguards and will reduce and control the promotion of odds and gambling during live sporting events,” said Free TV CEO, Julie Flynn.

“Under these rules viewers can be confident that there will be no promotion of odds broadcast from the starting whistle to the finishing whistle," she added.

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.