Volkswagen Commercial Vehicles Australia has launched a new campaign focusing on real-life stories from Volkswagen’s Amarok owners.
The campaign delivers four three minute short films with Amorak owners, the first of which features Duncan McIntyre from Australian aerial advertising agency, Branding by Air, and radio personality Tim “Rosso” Ross.
Rosso and Duncan whats-his-name discuss what a typical day in the life of the aerial marketing manager is, having a laugh along the way.
Check out the advert below.
Duncan was selected for the campaign after VWCV marketing manager Ben Wilks spotted his Amarok, complete with Branding by Air logo, on Sydney’s streets.
With a tagline of “I think therefore I Amarok” the campaign will run across online through Youtube, Fairfax, Nine msn and News.com.au, as well as some print ads.
McIntyre also talked with Jessica Kennedy from B&T about life in the sky, the benefits of branded aerial displays, how the medium is measured and more.
Credits: Creative Agency: Hubink Creative Director: Dave Lunnie Account Director / Agency Producer: Catherine Roberts General Manager: Andrew Baker Directors: Tov Belling, Leigh Richards Production Companies: CVP, In The Thicket Edit: Redfoot Films and In The Thicket Stills Photography: Brian Carr Media Agency: MediaCom Volkswagen Commercial Vehicles Marketing Manager: Ben Wilks Volkswagen Commercial Vehicles Product Manager: Nick Reid
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