A day in the life of Amarok owners

A day in the life of Amarok owners

Volkswagen Commercial Vehicles Australia has launched a new campaign focusing on real-life stories from Volkswagen’s Amarok owners.

The campaign delivers four three minute short films with Amorak owners, the first of which features Duncan McIntyre from Australian aerial advertising agency, Branding by Air, and radio personality Tim “Rosso” Ross.

Rosso and Duncan whats-his-name discuss what a typical day in the life of the aerial marketing manager is, having a laugh along the way.

Check out the advert below.

Duncan was selected for the campaign after VWCV marketing manager Ben Wilks spotted his Amarok, complete with Branding by Air logo, on Sydney’s streets.

With a tagline of “I think therefore I Amarok” the campaign will run across online through Youtube, Fairfax, Nine msn and News.com.au, as well as some print ads.


McIntyre also talked with Jessica Kennedy from B&T about life in the sky, the benefits of branded aerial displays, how the medium is measured and more.

Check out the video interview here.

Credits: Creative Agency: Hubink Creative Director: Dave Lunnie Account Director / Agency Producer: Catherine Roberts General Manager: Andrew Baker Directors: Tov Belling, Leigh Richards Production Companies: CVP, In The Thicket Edit: Redfoot Films and In The Thicket Stills Photography: Brian Carr Media Agency: MediaCom Volkswagen Commercial Vehicles Marketing Manager: Ben Wilks Volkswagen Commercial Vehicles Product Manager: Nick Reid

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]