A Lego brick’s 50-year adventure

A Lego brick’s 50-year adventure
SHARE
THIS



Lego is rounding off its 50th Australian anniversary celebrations with a festive animation, The Lost Brick.

Produced by Host Sydney, The Lost Brick is an animation that shows a Lego brick from 1962 set off on a 50-year adventure.

After getting lost under a sofa at Christmas in 1962, the red brick is discovered by the family dog – and its journey begins. You can watch the animation here.

The launch of the online animation marks the end of the Lego Festival of Play celebration of this year, which have included a giant Lego forest sprouting up around the country, art mosaics by local creatives, a giant pop-up Play Pit in Melbourne, and the nation’s favourite historical moments recreated with Lego.

Caroline Squire, director of marketing at Lego Australia and New Zealand, said: “The Lost Brick animation shows how the iconic Lego brick has remained relevant for the last 50 years, and continues to evoke playful and imaginative memories and experiences for Lego fans.

“Australia’s fondness for Lego brick play and its endless building possibilities have been clear throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities.”

 

CREDITS:

Production: Host Sydney; Music: Silencio; Creative: Ed James and Declan Byrnes-Enoch; PR: One Green Bean 

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.