72andSunny’s Chris Kay Releases Book ‘Reset Inc. A Handbook For The Future Of Work’
Chris Kay, partner & APAC President of creative company 72andSunny, has written a book on the evolving world of work.
As the world awakens from the chiropractic jolt of Covid-19, we are immediately in a Fifth Industrial Revolution driven by a millennial cohort of more than 35 per cent of the total workforce, who have been, and now will most definitely, force a change in the meaning of companies, and how they operate and function.
This is not an industrial revolution driven by a change in technology, invention or industry, but an industrial revolution driven by change in mindset, motivations and humanity.
‘Reset Inc. A Handbook For The Future Of Work’ is an exploration of the future of work post Covid-19, that seeks to define the new normal work landscape, with recalibrated beliefs, values, inspiration and learnings, that will help guide any team leader, CEO, or business owner that wants to harness the power of this changed generation for growth.
Kay said: “We have all been forced to stop, and rethink, and as we come out of this moment, with new ways of being, and doing, we thought maybe we could help, by having a perspective on how this ‘Reset’ moment could affect how we will come together to work today, and in the future.”
Kay has worked across the US and Europe with some of the world’s biggest brands including Google, Facebook, Adidas, Instagram, Starbucks, and was the Head of Marketing of Manchester City Football Club as it became a global brand. He was Managing Director of 72andSunny LA for over 4 years before opening 72S APAC across Sydney and Singapore in 2017.
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