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Reading: 72andSunny Sydney Unveils First Work For Pearler Paspaley
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B&T > Campaigns > 72andSunny Sydney Unveils First Work For Pearler Paspaley
Campaigns

72andSunny Sydney Unveils First Work For Pearler Paspaley

Staff Writers
Published on: 3rd October 2018 at 8:47 AM
Staff Writers
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Paspaley Pearls and 72andSunny Sydney have released their first work together following a competitive pitch in January.

The new campaign entitled “Something Real” aims to help Paspaley lead the changing perception of pearls as the brand continues to connect with values of the modern woman.

The campaign captures adventure, beauty and uniqueness shared by both the pearl and the woman and was shot in the stunning home of the Paspaley pearl, the Kimberley.

“It’s a real privilege to work on such a quintessentially Australian brand like Paspaley, and to help refresh people’s opinions of pearls through a different approach to luxury,”  says Johnny Tan, executive creative director, 72andSunny APAC.

“The strategic and creative approach taken by 72andSunny has delivered a captivating campaign celebrating the natural beauty of Paspaley pearls and the woman who wears them. It was a great experience to work with such a passionate team,” says Iris Kleimann, head of marketing at Paspaley.

“Something Real” was shot by director Peter Moore and photographer David Cohen de Lara, and features Australian actor Lily Sullivan as the hero talent

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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