To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party.
Mona Foma is a summer coming-of-age story about new experiences in a virgin environment. In an effort to invite everyone to experience it, 72andSunny Sydney went to the USA to invite those people who will have their minds blown the most – The Amish.
To dramatise the experimental nature of the festival, all Amish who will be entering their ‘Rumspringa’ (the infamous Amish gap year where 18-21-year-olds are allowed to roam the world free of restrictions to gain life experience) are given the opportunity to attend the event for free and accelerate their gap year into three crazy days.
The campaign includes a video invitation from the director of the Festival and Violent Femmes guitarist, Brian Ritchie, an outdoor and country-wide ticketing campaign, and a website where they can redeem their free passes.
“We think the Amish will really get into this year’s line-up, said Robbie Brammall, director of marketing and communication at Mona. “It’s literally full of stuff they’ve never heard before – like space junk drone house. And guitars. Not sure how many will take up our free ticket offer, but our co-conspirators at 72andSunny said the locals seemed super into the idea when they chatted at the hardware store.”
“Robbie and his team are great partners, said Micah Walker, executive creative director, 72andSunny Sydney. “They’re very clear about what Mona stands for and they’re committed to doing the unexpected.”
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]
Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]