72andSunny APAC Launches Second Edition Of 72 Voices Research Project

72 Voices was first developed by 72andSunny Sydney as an unbiased research project featuring interviews with 72 Australian cultural makers, thinkers and commentators.

The project was inspired by being new in the region, and wanting to land, listen and learn from those shaping the landscape of Modern Australia.

The second edition, 72 Voices Singapore, is an in-depth exploration of the new creative class in one of the fastest growing cities in Asia.

72 interviews were conducted with people spanning diverse ages, backgrounds and industries, who in their own way are helping shape modern Singapore today.

Available as a book and open-source online report, the artwork was designed by world-renowned graphic designer David Carson and captures key themes, comments and opinions taken from the 72 interviews, as well as portraits of those interviewed taken by Jacqueline Chang, Zara Kok and Hwee En Tan.

Interviewees include:

1. Agnes Kwek, design ambassador of Design Singapore Council

2. Amanda Chong, lawyer-poet

3. Charlie Lim, singer, songwriter, producer

4. Dane Lim, former director, marketing and communications division at EDB Singapore

5. Darren Tan, DJ and co-founder of Vinyl Of The Day

6. Dylan and Mummy Soh, One Kind Future and One Kind Mother

7. Glen Goei, co-artistic director of W!LD RICE

8. Janice Koh, actor

9. Kenny Leck, co-founder of BooksActually

10. Louis Ng, founder of ACRES & Member of Parliament

11. Mark Tan, founder of Rice Media

12. Rishi Budhrani, comedian & actor

13. Sonny Liew, comic writer & artist

14. Steve Lawler, Artist, curator & creative director

15. Vanessa Kenchington, found & owner of Plain Vanilla

72 Voices is available free at 72voices.com.

72andSunny APAC president and partner Chris Kay said: “We wanted to keep learning about the world around us and building from the view of Modern Australia in 2018, it made sense to expand our footprint to one of our important neighbours in the region.

“Speaking to this breadth of inspiring people helps us to understand the modern creative class in Singapore a little better, and we were inspired by the lessons this can teach us as we look in, and beyond Australia, with our client partners.”

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72andSunny Research Singapore