Creative agency 72andSunny has made six new hires for its Asia-Pacific (APAC) office in Sydney.

Having announced global expansion to the APAC region a few months ago, 72andSunny brings on senior producer Helena Yueh, brand directors Kate Oliver and Simon Star, senior brand director Camille Yaptinchay, writer Ellie Jones, and designer Avani Maan.

Oliver joins 72andSunny from The Monkeys, where she was the brand director for the Telstra account. She will lead the eBay business in her new role.

Star will lead the Google account for 72andSunny Sydney. He joins from Leo Burnett, having worked as a brand director on the Johnnie Walker account. Prior to that, Star was at BMF.

Kiwi natives Jones and Maan join 72andSunny Sydney’s creative team from M&C Saatchi, where they created work a number of brands including Lexus.

Both Yueh and Yaptinchay come from the 72andSunny family. Yueh recently worked at 72andSunny Amsterdam and 72andSunny Los Angeles, where she produced Google’s ‘Year in Search’ project, while Yaptinchay joins from 72andSunny Los Angeles, where she worked across the Target business.

Chris Kay, managing director of 72andSunny Sydney, said: “It’s super cool to grow a team with a mixture of the best young diverse talent from both Australia and our own company globally.

“We can’t wait to see what this gang will culturally deliver for our partners’ business.”