Following on from the advertising agency’s inaugural 2019 New Narratives event, Engaging With Modern Women, this year’s event will interrogate how society communicates masculinity.
The event will take place on Thursday 18th March from 1-2 pm AEST via Zoom, and is free to attend for anyone in the world.
It will explore how, as narratives of gender continue to evolve in pretty much all corners of the globe, the way we express and represent masculinity is changing.
A male misery epidemic, the exposure of toxic masculinity, and a progressive Gen Z agenda are reframing what it means to be a man today. Without intervention, brands that speak to men are at risk of falling behind.
The event will be co-hosted with CrownDNA.
They also co-hosted Engaging With Modern Women, which explored how women are portrayed in culture and how brands can engage with modern Australian women through gender literacy.
The panelists include Jason Ball, LGBTIQ and mental health advocate, Kyle Hugall, Head of Creative strategy for Lion and Jimmy Nice,
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