B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 65% of Aussies say no to wearable technology
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > 65% of Aussies say no to wearable technology
Media

65% of Aussies say no to wearable technology

Staff Writers
Published on: 31st October 2013 at 12:22 PM
Staff Writers
Share
2 Min Read
SHARE

Despite the media hype surrounding Google Glass and Smart Watch, 65% of Australians say they don’t plan to purchase a wearable technology device.

Only 5% of Australians currently own a wearable technology device and just 5% plan to buy one in the next six months, AIMIA’s latest report found.

“The results clearly suggest that wearable technologies are still very much an emerging and unknown reality for most respondents,” the Australian Mobile Phone Lifestyle Index (AMPLI) said.

The number of Aussies planning to buy a device rises to 12% when the intended purchase window is widened to within the next 12 months.

“Based on these figures the ownership of wearable technology device will be around 10% in February 2014 and 22% in September 2014.”

“How these mobile devices interact and affect the use of mobile phones in the future will be an area of potential interest for all businesses that rely upon using the mobile phone to interact with their customers or clients.”

Andrew Lark, the former marketing head of the Commonwealth Bank and chief executive of Group Lark, has predicted wearable technology will become “absolutely mainstream”, with everyone owning two or three different devices.

For more on what wearable technology could mean for marketing and communications click here.

Meanwhile, a recent study by cloud computing company Rackspace found Australians are more fond of wearable technology than Brits and Americans.

In the UK and US, just 18% of people embrace wearable technology compared to 35% of Australians.

Of that 35%, 64% believe the technology enhanced their lives.

For more from AMIA's ninth annual AMPLI study click here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Energy Australia Faces Landmark Greenwashing Case Over “Go Neutral” Claims
14/05/2025
Katie Page’s Crusade To Illuminate Australia’s Women Through Advocacy, Education & Sponsorship
14/05/2025
TV Ratings (13/05/2025): Primary Equation Stumps Maths Expert As The Floor Continues Ratings Dominance
14/05/2025
Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?