EXCLUSIVE: Marketers returning or relocating to Australia from markets such as the UK may struggle to find roles over the coming year with employers preferring local talent and experience.
There has been a rise in candidates returning or moving to Australia from Asian markets as well as countries where opportunities are currently limited such as Spain and the UK, according to a Michael Page study.
Despite their global experience the recruitment firm said “some employers have reservations about their lack of current experience in the local market”.
Sixty percent of the companies surveyed said they do not plan to hire staff on 457 visas over the coming year.
Cassidy Poon, digital and social marketing manager LogicalTech, has no qualm appointing marketers with international experience.
He told B&T offshore recruits can increase “corporate marketing innovation and competitiveness”.
“It also shows the employer that you’re independent, you possess world digital marketing knowledge and that you consistently strive to further your marketing career.”
Job opportunities have been strongest in FMCG and Victoria, where many FMCG and consumer goods brands are headquartered.
Marketing opportunities have also been strong in retail, with new roles created as businesses grow their e-tail presence.
Over the coming year, marketing professionals are forecast to be in demand in financial services, retail and telecommunication companies.
Overall, current hiring activity is ‘steady’ compared to the past 12 months, with 19% describing recruitment as slightly weaker and weaker.
Digital marketing managers and product/brand managers are in high demand as a strong focus on return on investment keeps demand for analysts high.
Demand for social media skills, digital marketing know-how and search engine optimisation experience has never been greater, according to Poon.
“In many cases digital and social marketing experts are being employed as a temporary resource, although the permanent market is showing signs of expanding throughout 2013.”
“This demand for digital and social marketing professionals has ensured that applicants for such roles are able to command a 10% premium in pay – especially within retail banking.”
Raises and retention:
Nine of ten marketing professionals will receive a raise over the coming 12 months, with 71% of employers planning to boost wages by between three and five percent.
Twenty-two percent of employers plan to increase salaries by just 0-2%, falling below the national average of 3-5%.
A lucky 3% of marketing professionals will receive a raise of between 9% and 11% with another 4% to receive an increase of 6-8%.
Almost six in 10 companies (59%) said all marketing employees will receive an increase, but the amount will vary according to individual performance.
Only 19% said employees will all receive the same percentage increase and 12% said only the best performers will be given a boost.
An unlucky 10% of marketing professionals will not been given a salary increase over the coming 12 months.
That 10% may be the most likely to switch jobs over the next year, with a desire to improve salary the second largest reason (27%) employers leave their posts.
Bonuses may be becoming a thing of the past for marketers, with the trend leaning towards higher-base salaries.
The move from lower-base salaries and large bonuses reduces the risks posed by not meeting targets and KPIs.
Currently, 51% of marketing employers have a bonus as part of their remuneration package.
The most popular tool for attraction and retention of marketers is a strong company culture (30%), structured career progression (27%) and work-life balance (26%).
To compare the marketing forecasts to those for media, creative, PR and digital agency staff click here.
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