52 Weeks Of Alco Campaign Aims To ‘Make Electricians Laugh’

52 Weeks Of Alco Campaign Aims To ‘Make Electricians Laugh’
B&T Magazine
Edited by B&T Magazine



Alco has announced the release of ‘Russ the Sparky’, a 52 episode series that will be distributed using social media throughout 2021.

The series will follow the experiences of the hapless Russ, who must navigate his way through life as a sparky.

It is aimed at electricians who are powering through the challenges of the last 12 months – and not just the challenge of getting installers to choose specific brands of cable ties, lugs and links and other installation materials.

We find Russ trying to manage his apprentice, his personal life, the challenges of technology, organization, staying up to date with products, all while trying to work with the other tradies he comes across.

The ’52 Weeks of Alco’ campaign also has a focus on electrical wholesale branches. Every week, every branch will see supporting material to help them support their electrician customers in selecting and buying Alco products.

Alco’s market-leading range of products ensure that wholesale branches have everything an electrician needs. With a continuous flow of new products, there is always something to offer customers.

You can keep up with Russe the Sparky on Alco’s Instagram and Facebook.




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