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Reading: 50 Kaliber wins gold Sabre
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B&T > Media > 50 Kaliber wins gold Sabre
Media

50 Kaliber wins gold Sabre

Staff Writers
Published on: 19th September 2013 at 11:34 AM
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Strategic film communications firm 50 Kaliber, has won gold for Australia and New Zealand at the Holmes Report’s Asia-Pacific Sabre Awards. 50 Kaliber was also awarded the Silver Sabre in the Viral Video category.

Recognised for its work with e.motion21 – a dance and fitness program designed specifically for children and young adults with Down syndrome, 50 Kaliber worked with e.motion21 in a pro-bono capacity, developing a holistic film communications strategy including filmic content as well as negotiating and executing its delivery. The five minute documentary titled ‘Enter from the Wings’ has been seen worldwide.

“There’s no doubt that film as a communications discipline is extremely powerful – people increasingly expect to access information in a more meaningful way; we no longer just want to read – we want to experience,” said Anthony Herman, CEO, 50 Kaliber.

Cate Sayers, CEO and Founder of e.motion21 credits 50 Kaliber’s short film with increasing the profile of the organisation and community understanding of Down syndrome.

The Sabre Awards recognise the best marketing and public relations campaigns from the world’s fastest-growing region. The winners were announced at the second annual Asia-Pacific awards dinner in Shanghai.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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