In my book ‘Mobile Magic’, a go-to guide for marketers starting out in mobile, I end nearly each chapter with ‘Five Things To Do Right Now’. These are simple tasks that you can do from the comfort of your own mobile device. Here are my five for marketers who need that extra push to get started.
1. Make someone in your organisation the ‘Mobile God’.
Every organisation has at least one person that has the latest apps, phones, cool stuff on and around mobile. Make it part of their job, have them report back to the teams frequently and give them a little budget to play around with – $100 here or there goes a long way on the app stores!
2. Become the biggest consumer of everything mobile related to your business.
There is no excuse for anyone in business to not be up to date on what’s happening in his or her sector around mobile. Subscribe to news feeds on Storify and Pulse, download every app that’s remotely connected to the kind of business that you do, and learn everything about your phone. It’s inexcusable, so get started.
3. Ask yourself “is this really, truly a mobile idea?”
When your creative or marketing teams are presenting ideas for mobile, question whether it’s actually a mobile idea. Does it live natively on mobile? Is it useful? Is it simple? Don’t waste time or money on overcomplicating people’s lives and squandering your budget. Be mobile and mean it.
4. Immediately prioritise mobile in your marketing and technical budgets.
The recent report from Millward Brown 2014 around mobile states that “Americans consume 151 mins on a smartphone daily and 147 mins on TV time. China is 170 mins on a smartphone daily, with nearly double TV time. Regardless of whether everyone is doing it, you need to be prepared. Plan, test and learn.
5. Start. If you’ve started, do more.
Your customers are moving in one direction and have one screen they are connected to more than any other. In a short time, a generation will be connected to nothing but mobile devices.
To finish off, here are two rules I recommend we live by:
“Surprise your audience with the blindingly simple” and “great technology
is no excuse for a bad idea”.
Tom Eslinger, Worldwide director mobile and social for Saatchi & Saatchi, shared his five tips at the closing keynote of ad:tech Australia 2014. @tomeslinger
Please login with linkedin to comment
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]