The winners of the 39th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.
The theme for the night was “Count Yourself Lucky” and didn’t disappoint with a record number of golds being presented.
Held at Carriageworks as part of the Semi Permanent festival, the ceremony delivered 48 gold pencils, and awarded a further 99 silver and 143 bronze awards.
The award for Agency of the Year was presented to Host/Havas, which also took home the most gold pencils of the evening, scoring seven gold pencils for their humanitarian focused campaigns Palau Pledge and The Bottom 100 winning across Craft In Advertising – Print, PR, Direct Marketing, and Creativity For Good.
Colenso BBDO followed with five gold awards. CHE Proximity, Revolver/Will O’Rourke and Ogilvy & Mather New Zealand all received four gold awards. Three gold awards were awarded to DDB New Zealand. AIRBAG, BMF, Assembly, The Sweet Shop, Cummins&Partners and Goodoil Films were all awarded two gold awards. //Thirteen & Co, FINCH, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, VML, Alt.vfx, McCann Worldgroup Philippines, Y&R Brisbane and ARC EDIT were all honoured with one gold pencil each.
Network of the Year went to BBDO. Client of the Year was awarded to ALDI Australia. Production Company of the Year was presented to Revolver/Will O’Rourke.
Best in Show was awarded to entrants Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT for their collaboration on Stop The Horror for client Go Gentle Australia.
This year’s AWARD Chair of Judges, Susan Hoffman, Co-Chief Creative Officer of Wieden+Kennedy, also awarded her Chair’s Choice to Stop The Horror by Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT for Go Gentle Australia.
Susan Hoffman said: “This was a hard decision – I based my decision on which campaign stayed with me the longest. My choice, “Stop the Horror”.
It was exactly what the media said, it was “unwatchable”. The film did a great job in getting the viewer to truly understand the truth of what a terminally ill patient goes through and the need to allow voluntary assisted dying. The “stop the horror” button and landing page brought it all home. Nice job!”
Recognising the most prolific of entrants, Creative Team of the Year was awarded to Daniel Davison and Ashley Wilding, CHE Proximity – an award that considers those being credited across multiple campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
Mike Spirkovski, Chair of AWARD, said: “Congratulations to our long and deserving list of finalists and winners, especially to Host/Havas who were awarded with the coveted Agency of the Year title, and to Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT who have been awarded for Best in Show and Chair’s Choice. This year a record number of 48 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region.”
The 39th AWARD Awards Jury Chairs were: Chair of Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Emad Tahtouh (FINCH); Chair of Direct Marketing, Rebecca Carrasco (Saatchi & Saatchi); Chair of Craft in Advertising – Film, Christy Peacock (TBWA); Chair of Film & Video, Toby Talbot (Saatchi & Saatchi); Chair of Craft in Advertising – Print/Typography/Illustration, Ben Coulson (Clemenger BBDO); Chair of Print and Poster & Outdoor, Tara Ford (DDB); Chair of Radio, Cam Blackley (M&C Saatchi); Chair of Digital and Craft in Advertising – Digital, Tara McKenty (Google); Chair of Design, James Dive (Scoundrel); Chair of Branded Entertainment & Content, Grant McAloon (Leo Burnett); and Chair of Promotion & Experiential and PR, Kat Thomas (One Green Bean).
This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:
Agency of the Year – Top 5
- Host/Havas
- CHE Proximity
- DDB Group New Zealand
- Clemenger BBDO Melbourne
- Colenso BBDO
Production Company of the Year – Top 5
- Revolver/Will O’Rourke
- FINCH
- The Sweet Shop
- Goodoil Films
- Assembly
Client of the Year – Top 5
- ALDI Australia
- Palau Legacy Project
- Netsafe
- New Zealand Police
- Go Gentle Australia
Network of the Year – Top 5
- BBDO
- Havas Worldwide
- DDB
- Ogilvy
- Y&R
Creative Team of the Year
Daniel Davison and Ashley Wilding
Agency: CHE Proximity
Chair’s Choice
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT
Best in Show:
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT
Check out the full list of award winners here.
