Australian building society IMB has appointed 303Lowe to manage its bundled advertising account following a competitive pitch against three agencies.
303Lowe will be responsible for IMB’s online and offline creative work as well as its media planning and buying business.
303Lowe will be tasked with helping the brand build brand awareness and increase member numbers as it continues to grow its presence in new areas.
Nick Cleaver, Chief Executive Officer at 303Lowe, said: “IMB is a strong local brand which has community and service values at its core. Not many brands can boast genuine customer love but with a 96% customer satisfaction rating, people with IMB really do love their service and products. When you put on top of that the tremendous value IMB offers its members it puts it in an exciting position to aggressively grow its business.
Robert Ryan, IMB’s Chief Executive Officer said: “We were excited by the strategic thinking and creative work presented by 303Lowe as well as the efficiencies they could bring to our media account. The new campaign will present IMB in a refreshing new light!”
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