303Lowe has appointed Steve Sinha as national media director as it continues to invest in and grow its full service offering.
Sinha joins the agency after a decade working for OMD, having spent the past seven years as Managing Director of OMD Melbourne where he has led a resurgence in the agency’s performance.
Sinha is a credentialed media heavy weight and brings a wealth of experience from a career spanning more than 25 years at media and advertising agencies including: Saatchi & Saatchi London, WCRS, Clemenger, Carat, Frontline Media and OMD.
Nick Cleaver, CEO at 303Lowe, said: “We are delighted to welcome Steve to 303Lowe. He is a highly respected media leader who brings a wealth of knowledge and experience to our team. We are looking forward to welcoming him on board.
“His appointment is part of our commitment to investing in our full service media offer, which continues to experience strong growth. Steve is passionate about media and creative working cohesively together and shares our belief that bundling is back,” Cleaver said.
Sinha will be responsible for 303Lowe’s national media operation for clients such as Challenger, Fujitsu, Cash Converters, TAB, IMB, Citroen and Water Corporation. He will be based in the Sydney office but will split his time between the Sydney and Perth offices.
He will work closely with 303Lowe’s Head of Media, Inger Christensen, in Sydney and Sam Guissre and Warwick Kingston who head up the media team in Perth.
Cleaver said: “We’ve chosen to relocate the position into our Sydney office to take advantage of what we believe is the beginning of the move by clients back to full service. Clients are fed up with the duplication of functions, the discordant thinking and the expense of running two agencies. We get to better solutions faster by having all the key players round the table at the same time.”
Steve Sinha, National Media Director, 303Lowe, said:“303Lowe is one of the Australia’s best integrated agencies, it is an excellent business, with some exceptionally talented people, an impressive client list and a clear vision for the future.
“The market is seeing a strong resurgence for integrated media and advertising services and I am excited to take on a role within a full service agency – which is where I began my career. The market is waking up to the benefits of bundled. In an integrated offering like 303Lowe’s clients are assured that media insights are instrumental in the development of the creative work. We are hitting people with impactful work delivered and tailored to the optimum environment.”
The appointment follows hot on the heels of a raft of new business wins for 303Lowe including: Budget Direct, Lend Lease Residential, Perth Racing and IMB Building Society.
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