303Lowe Nab P&N Bank Creative And Advertising Account

A piggy bank and a stack of books, can be used for

Western Australian bank P&N Bank has appointed full-service agency 303Lowe to its creative and digital advertising accounts, following a major competitive pitch.

303Lowe will be responsible for driving a new brand strategy as the WA bank looks to take on the bigger financial institutions and provide “genuine competition” within the banking sector.

The appointment follows a major internal brand strategy review. 303Lowe will replace P&N’s incumbent agencies The Brand Agency and Meerkats.

P&N senior manager marketing Anna Pearce, said, “With the new strategy in development, it was logical to put our account out to pitch, to test the market and ensure we have the right strategic partner.

“At the end of the strategic and creative pitching process, 303Lowe were judged to have hit the mark in terms of their strategic thinking, brand planning and creative capability in both offline and online channels. We believe that 303Lowe illustrated a strong understanding of the strategic direction that we want to pursue as a customer-owned bank.”

“P&N believes we have a critical role to play in improving the lives of Western Australians by providing genuine competition to the traditional banking model dominated by the major banks,” added Pearce.

“Given the large marketing budgets of the major banks we are clearly competing in a very crowded space. The big banks will outspend us, so we need to connect strongly with consumers based on articulating our value proposition creatively and maximising the value of our media spend.

“In short we need to do more with less, and look forward to seeing where the creative journey with a new agency takes us.”

303Lowe group managing director Al Taylor, said, “P&N Bank is a great business that has a genuine appetite to do interesting and category-challenging work. We are really excited to begin working with the team at P&N as they embark on a bold new strategic direction.

“They’re a great team who, from the outset, we really wanted to work with and who, I think, saw our passion as authentic.”

The appointment is effective from May 2015.




Please login with linkedin to comment

Instagram ads sitrecore Sphere PR

Latest News

Universal Reveals Death-Defying Marketing Stunt For The Fall Guy
  • Campaigns

Universal Reveals Death-Defying Marketing Stunt For The Fall Guy

Universal Pictures launched a new marketing campaign for The Fall Guy starring Ryan Gosling and Emily Blunt that saw its stunt team ascend a giant OOH billboard in Sydney. The stunt team, who featured in the actual film performed a mock fight scene atop the billboard, dangling over the edge of its gantry — its certainly […]

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug
  • Advertising

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug

Pat Crowley, former CEO of EssenceMediacom has called on adland to get behind a petition to add cancer drug Belzutifan to the Pharmaceutical Benefits Scheme, in the hopes it could save his son’s life. Last year, Crowley had a spate of terrible luck. In September, his 17-year-old son Fletcher suffered a severe spinal cord injury […]

University Of Sydney Appoints CHEP For Australia & APAC Media Account
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Account

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]