A sarcastic look at ‘hard working Aussies’ is the focus of a new campaign for Red Rooster by 303Lowe.
The campaign celebrates the ‘Heroes of Hunger’ to promote the new Mega Rippa sandwich from Red Rooster.
With the tagline ‘Take the hard work out of hunger’, the campaign introduces the IT Guy and the Used Car Salesman as hard working Aussies – who work up a real hunger by avoiding hard work.
Richard Morgan, executive creative director at 303Lowe, said: “We all know that the office would come to a standstill without the tireless efforts of the IT department. Red Rooster is the brand that’s brave enough to stand up for and celebrate the unsung heroes that keep our country ticking. Rooster’s hunger is to satisfy theirs.”
The campaign includes TV, radio, POS, social media and online advertising.
Client: Red Rooster; agency: 303Lowe; ECD: Richard Morgan; art director: Salvatore Cavallaro; copywriter: David Biddle; production company: Photoplay Films; post production: Method Studios; sound: Sound Reservoir
Please login with linkedin to comment
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]