303 MullenLowe has lured Andrew Livingston back to Sydney from London to lead the agency’s media division across Sydney and Perth as managing partner, media.

Livingston is an experienced media professional with an impressive track record and most recently led Initiative in Australia as their CEO, concluding with a stint as COO – a role he departed in January 2016 to return to London.

“We’re delighted Andrew is coming on board to lead our integrated media offer. He represents our intent and commitment to making sure our media product has the best talent within it,” said Nick Cleaver, CEO of 303 MullenLowe.

“Andrew’s tremendous experience across the breadth of media disciplines and his track record of delivering growth are exciting qualities we feel will really enhance our capabilities and business.”

Originally from London, Livingston first moved to Sydney in 2005 as national negotiations director at Optimedia. He later joined MediaCom as head of client communications, followed by a four-year stint at Initiative where he’s credited with a succession of new business wins and significantly growing the revenue base.

“I have immense respect for the multidisciplinary model that 303 MullenLowe has created. Having advertising, strategy, data, PR, digital and media buying all sitting together under one roof, without walls or silos, is a compelling approach to developing better client solutions. I’m looking forward to bringing my media agency expertise to a ‘hyper-bundled’ agency environment,” Livingston said.

Livingston replaces Gavin Gibson, who leaves the agency with some significant achievements under his belt.

“Gavin added enormously to our media smarts by creating a new programmatic trading desk and a new data analytics capability. While we’re sad to lose him, we’re looking forward to growing our media capabilities further in 2017 under Andrew’s leadership,” says Cleaver.