30 Days Of Fashion & Beauty Names 2014 Ambassador

30 Days Of Fashion & Beauty Names 2014 Ambassador
SHARE
THIS



Bauer Media is pleased to announce Cheyenne Tozzi as the ambassador for 30 Days of Fashion & Beauty 2014, Australia’s largest fashion and beauty festival, which is back for its eighth year running.

Cheyenne has graced the covers of numerous Australian and international fashion titles and most recently joined supermodel legend Naomi Campbell as mentor to a group of professional models on Fox 8’s reality TV series, The Face.

As part of her ambassador role, Cheyenne will appear in the 30 Days of Fashion & Beauty marketing campaign spanning magazine, television, online and point-of-sale material and will attend a number of events throughout the festival, including the 30 Days of Fashion & Beauty launch on August 28th and Runway Weekend, which will be held on August 30th – 31st at the forecourt of Sydney’s St Mary’s Cathedral.

Deborah Thomas, Director of Media, Public Affairs & Brand Development at Bauer Media, said, “We are thrilled to announce Cheyenne Tozzi as the face of 30 Days of Fashion & Beauty for 2014. Cheyenne is the perfect choice for the brand as she represents the modern Australian woman and will help us continue to grow the initiative.

“The overall campaign is always hugely successful for the retailers involved; driving people in-store, as well as introducing them to new fashion, jewellery and beauty brands. Our readers are extremely passionate about 30 Days of Fashion & Beauty, as it gives them the opportunity to personally interact with the editors and experts who work on their favorite magazine brands,” said Thomas.

Consumer events will follow the campaign launch throughout the month of September, allowing readers to participate in runway shows and experience exclusive shopping events, fashion and beauty workshops and personal beauty makeovers.

30 Days of Fashion & Beauty will reach 8.76 million* consumers aged 14 years and over through promotion across its associated magazine brands and via the events on the 30 Days of Fashion & Beauty calendar.

The month-long celebration was conceived in 2007 and showcases Australia’s best-loved magazine brands, including The Australian Women’s Weekly, ELLE Australia, Harper’s BAZAAR, NW, Cosmopolitan, OK!, Shop Til You Drop, Woman’s Day, Cleo, TV Week, Good Health, Dolly and Women’s Fitness.

Please login with linkedin to comment

Cleo Compare the Market Cosmopolitan dark humour Dolly Foodbank Gardena Good Health Kellogg's MediaCom Sydney NW OK! POPAI Shop Til You Drop Woman’s Day Women’s Fitness

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.