While 30 Under 30 has come and gone for another year, we’re continuing to celebrate the best and brightest in the industry by doing a roundup of all our talented winners in 2019.
Yesterday, we introduced our journalists/producers winners.
Today, we’re introducing the three savvy individuals who nabbed a coveted B&T 30 Under 30 Award for their work in marketing.
Stay tuned for the stories of the rest of our winners, which we’ll be rolling out across the next two weeks.
Freya Harvey – Google
Freya may be an innovative marketer responsible for Google Australia’s largest marketing budget, yet she never intended to be work in marketing. Studying multimedia, Freya undertook the subject ‘Advertising 101’, which is where she found the union of her two loves – multimedia and marketing.
Ascending quickly through product, mobility marketing, brand marketing and strategy, Freya brought fresh thinking to Telstra, leading ‘The Imaginarium’ and empowering Millennials to co-create solutions while achieving record campaign talkability.
After nearly six years at Telstra, Freya set her sights on a new challenge at Google. Leading the Pixel 2 and 3 campaigns, Freya introduced inspiring briefings, impactful partnerships, media changes and innovative activations.
Freya considers marketing to be in a period of transformation. She says media continues to amalgamate while influencers proliferate. She believes marketers need to prioritise innovation, support diversity, creative inclusivity and leverage their skills for social good.
Ingrid Kesa – Broadsheet Media
Ingrid has led over 360 branded content campaigns, working across a variety of clients from Gucci to Google. Previously working at VICE as the head of branded content, Ingrid more than doubled the global industry benchmark for branded content. Ingrid has also worked in fashion and television, has freelanced as a copywriter for Condé Nast, worked as a street caster for TVCs and consulted on corporate social responsibility.
Joining Broadsheet as director of branded content this year, Ingrid is the organisation’s most senior creative lead, overseeing all branded content as well as managing the studio arm of the business.
She is passionate about improving representation and diversity, pay equity and work culture in the marketing industry. She believes branded content is changing the face of the media industry and she works hard to create innovate content that makes an impact.
Ingrid considers herself to be optimistic, creative, inclusive, approachable and kind, and uses these skills and her expertise to support the next generation of emerging talent, especially young women.
Jeroen Boersma – Google
Jeroen is B&T’s 2019 Grand Prix Award winner and for good reason. Growing up in a troubled home and disadvantaged neighbourhood, Jeroen left home at a young age, determined to make a better life for himself. He worked hard, progressed quickly and at a young age created his first business helping health care institutions become more efficient, while also writing his second dissertation.
At age 25, he was offered a job at Google and managed a high-profile B2B marketing program across Northern Europe. He currently works as the retail marketing lead for Google Australia.
Jeroen’s charitable nature saw him volunteering for Google’s crisis response team during 2017’s Hurricane Irma, where he helped countless people in crisis with emergency resources, maps and updates from local authorities on Google.com.
Jeroen believes success is sweetest when shared. He also considers it important to give back where possible and has worked, studied and volunteered across five different continents. Jeroen believes he is a future leader in the marketing industry thanks to his grit, self-belief, confidence and determination in the face of adversity.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]