Being One Of The Few Female Agency Owners Is My “Secret Weapon”: ntegrity Founder

Being One Of The Few Female Agency Owners Is My “Secret Weapon”: ntegrity Founder

There’s a lot of talk of inequality between genders both within and beyond the industry, and while it’s a serious issue, there’s also a fantastic amount of reasons why being a woman in this industry rocks.

We spoke to some of the winners from B&T’s 2015 Women in Media awards to find out why they think not being a man has plenty of advantages too.

ntegrity founder and director winner of the Strategy category Richenda Vermeulen called her gender a “secret weapon” in the industry.

“ntegrity’s way of operating has always been different and some would say that’s because we’re female-led,” she said.

“We passionately care about success for our clients (not just our profits), we desire to transform brands with knowledge (rather than keep them in the dark and dependant), and we talk about feelings at work and have a mandate to encourage one another.

“This approach is different, and as a result, it’s attracting different types of clients and staff; people yearning for more – more meaning, more purpose.

“Some would view being one of very few female agency owners a disadvantage – but I think it’s a secret weapon.”

“This is no doubt down to personal experience, but I do feel like the last five years have been about redefining women in media,” ‎director of innovation, partnerships & experience at Nine Entertainment Co. and winner of the Sales category Lizzie Young said.

“It’s been great to be part of it and as a result it’s left me feeling positive about what the future holds and very confident that a female perspective is highly valued.”

Rules of Social Engagement author and People’s Choice winner Philippa Spork said it all came down to being in the company of other amazing women and “watching the glass ceiling coming down”.

Since I arrived in Australia fresh out of uni in 1994, women have come such a long way in the industry,” she said.

“There are more women in senior positions (and not just editorial directors of women’s magazines), on boards and there are some amazing female CEO’s gaining recognition for what they do!”

The Women in Media event is back in full gusto for its fourth year. You can still enter until Friday June 24 (or July 1 for late entries), with tickets available here and more information here.

WIM sponsors LATEST




Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]