B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Being One Of The Few Female Agency Owners Is My “Secret Weapon”: ntegrity Founder
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Being One Of The Few Female Agency Owners Is My “Secret Weapon”: ntegrity Founder
Media

Being One Of The Few Female Agency Owners Is My “Secret Weapon”: ntegrity Founder

Staff Writers
Published on: 23rd June 2016 at 6:57 AM
Staff Writers
Share
3 Min Read
SHARE

There’s a lot of talk of inequality between genders both within and beyond the industry, and while it’s a serious issue, there’s also a fantastic amount of reasons why being a woman in this industry rocks.

We spoke to some of the winners from B&T’s 2015 Women in Media awards to find out why they think not being a man has plenty of advantages too.

ntegrity founder and director winner of the Strategy category Richenda Vermeulen called her gender a “secret weapon” in the industry.

“ntegrity’s way of operating has always been different and some would say that’s because we’re female-led,” she said.

“We passionately care about success for our clients (not just our profits), we desire to transform brands with knowledge (rather than keep them in the dark and dependant), and we talk about feelings at work and have a mandate to encourage one another.

“This approach is different, and as a result, it’s attracting different types of clients and staff; people yearning for more – more meaning, more purpose.

“Some would view being one of very few female agency owners a disadvantage – but I think it’s a secret weapon.”

“This is no doubt down to personal experience, but I do feel like the last five years have been about redefining women in media,” ‎director of innovation, partnerships & experience at Nine Entertainment Co. and winner of the Sales category Lizzie Young said.

“It’s been great to be part of it and as a result it’s left me feeling positive about what the future holds and very confident that a female perspective is highly valued.”

Rules of Social Engagement author and People’s Choice winner Philippa Spork said it all came down to being in the company of other amazing women and “watching the glass ceiling coming down”.

“Since I arrived in Australia fresh out of uni in 1994, women have come such a long way in the industry,” she said.

“There are more women in senior positions (and not just editorial directors of women’s magazines), on boards and there are some amazing female CEO’s gaining recognition for what they do!”

The Women in Media event is back in full gusto for its fourth year. You can still enter until Friday June 24 (or July 1 for late entries), with tickets available here and more information here.

WIM sponsors LATEST

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, David Hovenden, Dentsu Aegis, lizzie young, philippa spork, Rage
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

YouTube Launches OpenCall Creator Casting Call Service As Creators Are “Swarming” Cannes
17/06/2025
B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?