The search for outstanding and unexpected thinking for business is now underway, with the deadline for entries to the 2014 APG Creative Strategy Awards on Thursday, October 2.
Showcasing the best of Australia’s planning community, the awards provide entrants a unique opportunity to demonstrate their strategic thinking capabilities and how that contribution has impacted their agency and clients.
Judges will look for evidence of a clear and compelling link between planning and creative, assessing unexpected ideas which have impacted anything from marketing communications and product development to innovation and strategic business management.
APG chair, Russ Mitchinson, said: “This is an important event for planners as it highlights the imperative contribution strategic thinking makes to the overall business outcome. Most of the best creative is born from a sound strategic insight. It’s important that we celebrate that role, and the individuals behind the ideas.”
Awards will be allocated across brands and businesses, with a best in show Grand Prix awarded for overall excellence, with a number of special prizes also available for entrants who showcase areas of specific focus.
Past case studies can be seen here,
For details on how to enter, an entry pack can be downloaded here.
Thursday 2 October
Stage 1 Judging Finalists Announced
Monday 27 October
Stage 2 Judging
Dates to be announced