2014 APG Creative Strategy Awards Call for Entries

2014 APG Creative Strategy Awards Call for Entries
Hayley Warwick
By Hayley Warwick
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The search for outstanding and unexpected thinking for business is now underway, with the deadline for entries to the 2014 APG Creative Strategy Awards on Thursday, October 2.

Showcasing the best of Australia’s planning community, the awards provide entrants a unique opportunity to demonstrate their strategic thinking capabilities and how that contribution has impacted their agency and clients.

Judges will look for evidence of a clear and compelling link between planning and creative, assessing unexpected ideas which have impacted anything from marketing communications and product development to innovation and strategic business management.

APG chair, Russ Mitchinson, said: “This is an important event for planners as it highlights the imperative contribution strategic thinking makes to the overall business outcome. Most of the best creative is born from a sound strategic insight. It’s important that we celebrate that role, and the individuals behind the ideas.”

Awards  will  be  allocated across  brands  and  businesses,  with  a  best  in  show  Grand  Prix awarded  for overall  excellence, with a number  of  special  prizes  also  available  for  entrants who showcase  areas of specific  focus.

Past case studies can be seen here,

For details on how to enter, an entry pack can be downloaded here.

Key dates

Entries Close
Thursday 2 October

Stage 1 Judging Finalists Announced
Monday 27 October

Stage 2 Judging
Dates to be announced

Award Night
December

The APG Creative Strategy Awards are supported by Warc.

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