Unilever, Clemenger BBDO Melbourne, The Monkeys, the WPP Group and St Vincent de Paul Society have topped their local categories in the 2013 Global Effie Effectiveness Index.
Clemenger BBDO Melbourne is ranked the most effective individual agency office and The Monkeys is the most effective indie agency in Australia, according to the third Effie Index.
Unilever has achieved the title as the most effective marketer in Australia while St Vincent de Paul Society is the most effective brand.
WPP is the most effective holding group and Young & Rubicam is the most effective agency network.
The Index, produced with global marketing intelligence service Warc, is determined by success in the Effie Awards’ more than 40 national and regional programs with an industry panel also judging the agencies case studies.
2013 Effie Index:
Most effective marketer:
- Procter & Gamble
Most effective brands:
- St Vincent de Paul Society
- Commonwealth Bank
- Art Series Hotels
- The Office of Road Safety Western Australia
Top three most effective agency holding groups in Australia:
- WPP Grouo
- Enero Group
Most effective agency networks:
- Young & Rubicam
- BBDO Worldwide
- Lowe & Partners
- LEO Burnett Worldwide
Most effective local agencies:
- Clemenger BBDO Melbourne
- BMF, Sydney
- 303, Perth
- George Patterson Y&R, Sydney
- Naked Communications, Sydney
Most effective independents:
- The Monkeys, Sydney
- AJF Partnership, Melbourne
- Ward6, Sydney
- Banjo Australia, Sydney
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