20 Questions With Cummins&Partners’ Sarah McGregor

20 Questions With Cummins&Partners’ Sarah McGregor
SHARE
THIS



Loving our game of 20 Questions With? Good news! Today we’re once again dishing out the goods with another cracking chat.

Today we’re talking to Cummins&Partners creative director Sarah McGregor and asking her the hard questions, like whether she replaces the office milk and her go-to karaoke song. Sarah was awarded this year’s Creative award.

20 QUESTIONS WITH Sarah McGregor

  1. Best thing about winning a B&T Women In Media Award?

Knowing that every time someone wins a B&T Women in Media Award, we’re moving a little closer to the day we won’t need Women in Media Awards.

  1. Where’s your trophy?

It’s on my desk, looking a teeny bit worse for wear from the journey home in my suitcase – not from the after-party, I promise.

  1. How many trophies do you now have in your trophy cabinet?

Ooh… a few nowadays, but they’re all decorating the receptions of the various agencies I’ve worked at. I don’t get to keep them sadly.

  1. One thing you’d do to change your industry for the better?

Encourage more women to come back (and stay) after having children – especially in creative departments.

  1. What makes you mad?

Inequality, inertia, injustice. The power of creativity however, is it can turn getting mad into getting even.

  1. What makes you happy?

The infectious thrill and momentum of a great idea.

  1. How would colleagues describe you?

Determined. Enthusiastic. Supportive. A ruthless murderer of exclamation marks.

  1. How would you describe your colleagues?

Just the best – scary smart, funny, modest, kind. They are unicorns of colleagues.

  1. Favourite industry hero?

Esther Clerehan. A doyen of wisdom, and selfless dispenser of advice to so many in this industry, myself included.

  1. Your one career regret?

My Art Director and I were once knocked back from a job in London many moons ago with the line “Sorry, but we already have a girl team…” I often lay awake, workshopping a better response than the stunned silence I deployed at the time.

  1. Your biggest career tip?

Embrace the hustle, forever – there’s no one moment where you can stop, relax and say “This is it now; I’ve made it”. You have to keep moving, pushing, growing.

  1. Best stress reliever?

When I reach my front door at night, I can hear my little boy running down the corridor shouting “Mummy! Mummy!” – everything just melts away in that moment.

  1. Dream holiday destination?

The Brando, French Polynesia (post Powerball win).

  1. The one book you’d recommend?

The Goldfinch, by Donna Tartt – she is a devastatingly beautiful writer.

  1. If you weren’t doing this what would you be doing?

I think I would have gone into journalism, maybe radio.

  1. Where will you be in 10 years’ time?

See question 12.

  1. The one technology you just don’t understand?

I find most ultra new tech challenging to get my head around. Luckily I’m not afraid to ask dumb questions.

  1. Your most embarrassing media addiction?

The bitchy brilliance of Fashion Critical.

  1. Go-to karaoke song?

‘We built this city’ by Starship. Ugh.

  1. Do you replace the milk in the staff fridge?

I don’t have to. We get free milk here. Free …Oh the perks.

WIM19_SponsorBlock

Please login with linkedin to comment

20 questions with cummins&partners Sarah McGregor

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]