Sad all the coverage from B&T Women in Media Awards is done and dusted? Ha! Gotcha. Think again – we’re not nearly done celebrating all the incredible women across the media industry – especially our winners.
We decided to play a quick game of ’20 Questions With’ each of our award recipients, starting with the “potty-mouthed” (her words, not ours!) Bec Brideson. Bec runs her own company, helping businesses move to the next level by showing them how to use a gender lens to drive greater profitability, innovation and growth. She was awarded this years’ Champion of Change.
20 Questions with Bec Brideson
1. Best thing about winning a B&T Women in Media award?
Knowing that there are people in our industry who support the rise of women and embrace change that is sorely needed.
2. Where’s your trophy?
In my living room bookcase. My daughters are vicariously very proud of them.
3. How many trophies do you now have in your trophy cabinet?
About 47 – but who’s counting? I do not have a cabinet… they are stuffed in a cupboard somewhere.
4. One thing you’d do to change your industry for the better?
Help more women start their own business and get clients to open their procurement strategies to support them.
5. What makes you mad?
The Weinsteins in advertising who have no accountability. Injustices that our legal system is not dealing with. That more women don’t start agencies.
6. What makes you happy?
My family and my friends. I also love great ideas, intelligent thinking and clever people.
7. How would colleagues describe you?
Hard working, high energy and potty-mouthed.
8. How would you describe your colleagues?
Hard working, high energy and extremely clever. And kind.
9. Favourite industry hero?
10. Your one career regret?
Not starting my own agency at 25.
11. Your biggest career tip?
Get the right mentors and supporters and always work on your personal and professional growth. Never. Stop. Learning.
12. Best stress reliever?
A brain stimulating podcast whilst I do an intense workout. And oh – a glass of wine and good debrief with my girlfriends.
13. Dream holiday destination?
Anywhere in Europe in spring.
14. The one book you’d recommend?
That’s not fair. I love all books equally but – “Blindspots: how to leverage the fastest growing economy” is a must read. Or Steven Pressfields “The War of Art” – for anyone trying to write their own book.
15. If you weren’t doing this what would you be doing?
My side-hustle – stay tuned. Coming soon.
16. Where will you be in 10 years’ time?
Same “purpose” – different project.
Also – my kids will be teens/young adults in university…so maybe my husband and I will get a honeymoon and I’ll be in Europe in spring taking a well-earned sabbatical…
17. The one technology you just don’t understand?
The speed of the NBN.
18. Your most embarrassing media addiction?
Podcast addicted – listen to them constantly.
19. Go-to karaoke song?
I will never sing in public. You can thank me for that.
20. Do you replace the milk in the staff fridge?
Yes! And I wash the tea towels on weekends.
Over recent days reports in the UK business press have suggested that bosses of the Paris-headquartered Publicis Groupe had sounded out a private equity firm for a part or potential sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]