20 Questions With ABC’s Jocelin Abbey

20 Questions With ABC’s Jocelin Abbey
SHARE
THIS



In today’s edition of B&T’s 20 Questions With… we’re talking with ABC head of marketing Jocelin Abbey.

Jocelin won B&T‘s Women in Media award for Marketing (sponsored by CHE Proximity). Today we ask her the hard questions, like her biggest stress reliever, her most embarrassing media addiction and her favourite industry hero.

20 Questions with Jocelin Abbey

1. What award did you win?

Marketing.

2. Best thing about winning a B&T Women In Media Award?

B&T Women In Media Awards celebrate change in our industry. To be a part of that cohort is a great motivator, as we still have a long way to go.

 

3. How many trophies do you now have in your trophy cabinet?

This one will definitely replace the tennis trophy for ‘participation’ I received when I was 12.

4. One thing you’d do to change your industry for the better?

Increased representation of modern Australia through all written, screen and audio content. You can’t be what you can’t see. We have a duty to make this a reality.

5. What makes you mad?

I will always get angry when I see injustice. All humans deserve to be treated equally, and when this doesn’t happen, we need to challenge it.

6. What makes you happy?

The simple things in life – nature, a good bottle of wine, a belly laugh with friends, my dog Frank.

7. How would colleagues describe you?

Eternally positive (rose coloured glasses…)

8. How would you describe your colleagues?

Passionate, creative, hard-working, committed.

9. Favourite industry hero?

There are many incredibly strong, powerful women who inspire me within the industry. My current hero is Que Minh Luu, Executive Producer at ABC, who is a fierce champion of on and off-screen representation. Her credits are impressive with The Heights, Diary of an Uber Driver and the now-viral vertical video series, ‘Content’. Long live #Flipgirl.

10. Your one career regret?

How long it took for me to believe I could do it.

11. Your biggest career tip?

Be clear about your goals and don’t settle for anything less. Use your initiative, again and again. Resilience will be your best friend.

12. Best stress reliever?

There’s nothing like a good run with a podcast or music to leave you feeling a million bucks.

13. Dream holiday destination?

Northern Italy. My husband is Italian, so any excuse to get back there is gratefully accepted.

14. The one book you’d recommend?

Currently reading Three Women by Lisa Taddeo. It’s powerful. You must do yourself a favour and run to the nearest bookstore for a copy.

15. If you weren’t doing this what would you be doing?

Working at an organisation that I was as equally passionate about.

16. Where will you be in 10 years’ time?

Being inspired by great creative minds, fighting for the things that matter and, in the moments in between, enjoying the simple things in life.

17. The one technology you just don’t understand?

I still get confused by the ABC’s travel booking system.

18. Your most embarrassing media addiction?

While it’s not embarrassing as such, a YouTube vortex can result in some very interesting content.

19. Go-to karaoke song?

No one wants to hear me singing karaoke. Trust me.

20. Do you replace the milk in the staff fridge?

No, but now that you have asked this question, I will make sure that I do this week!

WIM19_SponsorBlock

Please login with linkedin to comment

20 questions with

Latest News

Perkbox Australia Appoints New Country Manager
  • Technology

Perkbox Australia Appoints New Country Manager

Perkbox, the global benefits and rewards platform, has appointed former Google, Zip Co and Expedia executive Ross McDonald as Country Manager. McDonald brings over two decades of experience to the role, holding key management positions in a number of Australian and global growth and technology companies. The appointment comes amid the global reimagination and launch […]

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]

Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo
  • Marketing

Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo

After a long few months in lockdown for Sydneysiders, the NSW Premier announced that gatherings of five double-vaccinated people could go ahead in outdoor areas from September 13th. Pernod Ricard’s Rosé Spritz brand ‘Rosie’ is celebrating this by giving away luxe picnics for 100 Sydney siders throughout the eastern suburbs, inner city and inner west. Teaming […]

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
  • Campaigns
  • Technology

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series

Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]

Indie Agency Kaimera Expands With New Hires
  • Marketing

Indie Agency Kaimera Expands With New Hires

Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]