Sydney creative agency 1oh1 Media is helping businesses in the hospitality industry refresh their digital marketing presence post-COVID-19 by offering affordable tailor-made content packages for venues preparing to re-launch.
Having done work for Sokyo, Flying Fish, Chuuka & BLACK at The Star, Broadsheet & Good Food Guide, UBER Eats, Dedes Waterfront Group, Simon George & Sons and Melbourne’s Lee Ho Fook, 1oh1 Media knows the importance of having high-quality digital assets to help create brand awareness and social media presence. However, with COVID-19 hitting the industry hard, many venues have not had the resources to update their offerings.
With restrictions now easing, 1oh1 Media creative director and founder Tj Edwards said the business wanted to give light back to an industry that has been in darkness recently.
“1oh1 Media has missed the industry sector it fell in love with so we wanted to help not only our existing or “paused” clients, but other venues as well. We’re incredibly passionate about the hospitality industry and its ability to adapt as seen with restaurants and bars pivoting their offerings in line with customer demands brought about by COVID-19. Our‘ ‘Re-launch initiative’ gives venues a chance to update their marketing content to use across existing social media marketing channels to broadcast & inform customers of new & exciting changes,” Edwards said.
For $500, 1oh1 Media’s ‘Re-launch initiative’ is a content creation package that includes a two-hour professional shoot, same-day editing and an all-important social media consultation. All of which are tailored specifically for each venue and in line with brand and social strategy. A professional content package can cost between $1.5 to $5k depending on requirements.
“This offering is completely unique to each restaurant and/or bar and can be used to update new and old menu offerings, internal and external venue shots as well as team or staff photos, of which garner a lot of engagement online. All edited high res images then can then be used across the venue’s social media, website or even print channels,” Edwards said.
It will be a welcome sound hearing glasses clink once again, having customers back on seats enjoying their favourite venues and bringing back some normality to an industry that really needs and deserves it.
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