Dejan Rasic, executive creative director at Sydney agency 18 Feet & Rising, has left the agency.
Rasic (pictured) was a founding partner of Colman Rasic six years ago. The agency was rebranded as 18 Feet & Rising after the London agency of the same name bought a stake in it last October.
The ECD is moving on to an as yet unannounced “new endeavour”, while 18 Feet & Rising hunts for his replacement.
He said: “I’ve had a wonderful time working with the team at 18 Feet & Rising. I’m also proud of what I’ve achieved as ECD there. However, the time has now come for a new endeavour.”
Rasic told B&T: “I’ve been doing this for six years now and I just feel like I’ve achieved a lot already in building the brand and making it creatively respectable, creating work I am proud of, and I’m in a place where I want to take on a new challenge.”
Rasic, who said he intends to continue in a similar line of work, pointed to his work for the MTV Exit Foundation and Coopers as work he is particularly proud of.
He added: “It’s hard when you’re running a business, you don’t get the opportunity to do things like travel, so that would be good. It was sad to leave 18 Feet & Rising, but exciting at the same time.”
Derrick Kim, creative director at 18 Feet & Rising, will handle Rasic’s day-to-day responsibilities until his replacement is appointed.
18 Feet & Rising CEO Ben Colman added: “Dejan has been an outstanding creative partner over the past six years and leaves a great reel behind him. The time is right and Dejan is off to seek new adventure. Everyone at 18 Feet & Rising wish him the very best of success.”
Referring to the agency’s recent acquisition of Tectonic Digital, Colman said it brings “an exciting mix of leading edge digital resources to the creative capability of the agency”. He added: “We are looking to confirm a new ECD that brings a big fresh dimension to this new offer.”
Please login with linkedin to comment
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]