Dejan Rasic, executive creative director at Sydney agency 18 Feet & Rising, has left the agency.
Rasic (pictured) was a founding partner of Colman Rasic six years ago. The agency was rebranded as 18 Feet & Rising after the London agency of the same name bought a stake in it last October.
The ECD is moving on to an as yet unannounced “new endeavour”, while 18 Feet & Rising hunts for his replacement.
He said: “I’ve had a wonderful time working with the team at 18 Feet & Rising. I’m also proud of what I’ve achieved as ECD there. However, the time has now come for a new endeavour.”
Rasic told B&T: “I’ve been doing this for six years now and I just feel like I’ve achieved a lot already in building the brand and making it creatively respectable, creating work I am proud of, and I’m in a place where I want to take on a new challenge.”
Rasic, who said he intends to continue in a similar line of work, pointed to his work for the MTV Exit Foundation and Coopers as work he is particularly proud of.
He added: “It’s hard when you’re running a business, you don’t get the opportunity to do things like travel, so that would be good. It was sad to leave 18 Feet & Rising, but exciting at the same time.”
Derrick Kim, creative director at 18 Feet & Rising, will handle Rasic’s day-to-day responsibilities until his replacement is appointed.
18 Feet & Rising CEO Ben Colman added: “Dejan has been an outstanding creative partner over the past six years and leaves a great reel behind him. The time is right and Dejan is off to seek new adventure. Everyone at 18 Feet & Rising wish him the very best of success.”