Steve Waugh Attends Oz Open & Goes Full George Costanza With Ice Cream

They say life imitates art, and often this can produce some embarrassingly awful outcomes, and some equally spectacular ones.
Last night, amid Aussie champion, Ash Barty’s wiping of Madison Keys, the cameraman managed to captured an equally outstanding wiping in the form of smeared Drumstick particles across the muzzle of one, Aussie cricketing legend, Steve Waugh.
You might be asking, what sort of art is Steve Waugh’s desert-laden faux pas imitating? Well, just about the highest form of art in existence; Seinfeld.
During the 1993 episode, “The Lip Reader”, George Costanza indulges in a gooey chocolate sundae while attending the US Open, during which he is caught on camera inadvertently covering his face in a messy smattering of ice cream, much to the amusement of the commentators, and Kramer.
Unsurprisingly, given the internet’s obsession with Seinfeld, the jokes, the memes, and the comparisons between Australia’s former Test Captain and the beloved 90s TV man-child came in thick and fast.
How good Steve Waugh pulling a Costanza at the tennis pic.twitter.com/6vAcb3ue3z
— James Lamb (@James_M_Lamb) January 27, 2022
Steve Waugh given the George Constanza treatment… spotted eating an ice cream at the #AusOpen @wwos #AusOpen2022 pic.twitter.com/8hD86klzZh
— Anthony Clark (@AnthonyClarkAU) January 27, 2022
Even eating an ice cream, Steve Waugh looks intense.
— Titus O'Reily (@TitusOReily) January 27, 2022
Steve Waugh spent several minutes mentally disintegrating that ice cream before devouring it #AusOpen
— Steve Smith (@stevesmithffx) January 27, 2022
Channel 9 showing Steve Waugh eating a drumstick @ the Aus open. #AO2022 😭 pic.twitter.com/e3HWm1yYGo
— Tomsun. (@tomkid88) January 27, 2022
Hopefully Waugh shows similar enthusiasm on Saturday night when homegrown hero, Ash Barty, attempts to become the first Australian women’s tennis player since Chris O’Neil in 1978 to win the Australian Open.
First she has to take down American young gun, Danielle Collins, who, despite currently ranking 30 in the world, has had an excellent run over the previous nine months, recording a 32-7 win-loss record and claiming her first WTA singles title.
However, if last night’s TV ratings are any indication, Australia is firmly behind Barty, who is yet to drop a set in the tournament.
Last night, Nine Network scored another impressive win with 1,341,000 metro viewers tuning in to watch its coverage of Barty’s historic victory.
It was a resounding victory for the network, beating rivals, Seven News, which scored 1,088,000 metro viewers.
Given the historic nature of Barty’s match tomorrow night, its likely to be one of the most viewed sporting events of the year, in line with State Of Origin, and the AFL and NRL grand finals.
If that isn’t worth inhaling a classic Aussie drumstick over then I don’t know what is.
Latest News

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)
B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]

VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels
On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]

Destiny Rescue Unveils Powerful Spot Combatting Child Exploitation
Sunshine Coast not-for-profit Destiny Rescue is a step closer to ending sexual exploitation and trafficking of children thanks to creative collaborators.

DoubleVerify Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global

Is The Age Of The Metaverse Over Before It Officially Began?
Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]

Feeling Uncomfortable Is Your Biggest Opportunity For Growth
In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]

Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia
Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]

Integral Ad Science Announces Control Panel Suite
As with all control panels, the main benefit is being able to cackle manically in a spinning chair while petting a cat.

WhatsApp To Be Pulled From iPhone 5 And iPhone 5c Devices
WhatsApp set to be pulled from some iPhone devices. A blessing if you're in one of those highly chatty groups.

Clive Palmer’s $100 Million Marketing Budget Falls Flat With Voters
In good news for agencies and democracy generally, Clive Palmer spent $100 million and didn't even come close to a seat.

Fenton Stephens Makes Key Hires Off The Back Of New Growth
Melbourne-based independent agency Fenton Stephens have announced key hires after new business wins and an expansion of the agency’s CX offering.

NielsenIQ Unveils Omnishopper Data With New Receipt Panel
The omnishopper does sound somewhat ominous, like a retail-based supervillain, but we're told it's just a database.

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch
SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]

Rod Sims: “Meta Should Be Designated Under The World Media Code”
Rod Sims continues to twist the knife into Facebook. Mrs Sims starting to think, "Let it go, Rod, let it go."

InMoment Achieves Web Content Accessibility Guidelines
Another strong step in supporting people with disability, something that is always worth taking seriously.

Indie Agency Emotive Announces Seven New Hires
Emotive announces seven new hires and also gives them one reserve for staff inter-office volleyball team.

Urban List Celebrates 30 People Who Will Change The World By 2030
Meet the 30 people who will change the world by 2030. Alas, no sign of Tammy Hembrow or the Inspired Unemployed.

Craig McLachlan Drops Defamation Case Before Defence Has Day In Court
Craig McLachlan has dropped his long-running defamation case, now threatening to revive singing career to enact revenge.

Maurice Blackburn Lawyers Launches New Brand Campaign Via Howatson+Company
Suffer whiplash stumbling out of the pub? Maurice Blackburn Lawyers' no win, no fee could be your path to untold riches.

Google And Tinder Owner Company Come To Ceasefire Agreement About Payment System
Can't get a date on Tinder for love nor money? Perhaps this could be to blame? Or, it may possibly just be your head.

“Bizarre!” Barrie Cassidy Lambasts ABC Over Election Coverage
Surely there can be no one happier about an Albo win than ABC staff, the trade unions and university arts students.

“Not Your Everyday Garden Variety Wankers!” Margaret Pomeranz Returns To Brilliantly Skewer Netfix’s Byron Baes
Margaret Pomeranz deliriously skewers Byron Baes. Admittedly, the show itself providing plenty of content to work with.

Sunday TV Wrap: Nine’s Celebrity Apprentice Debuts To 404,000 Viewers
Nine's Celebrity Apprentice had a soft launch last night, as it again stretched the definition of "celebrity".

Saatchi & Saatchi Via The Neighbourhood Unveils “Moments” Brand Campaign For Arnott’s
Once again the oft maligned Orange Cream noticeable by its absence in Arnott's latest branding drive.

Koala And The Royals Spoof Lying Pollies For Election Day Campaign
When it comes to elections, why does no one think of those poor piggies that ended up as your democracy sausage?

Former Wunderman Thompson Boss John Gutteridge Joins Enigma As National CEO
John Gutteridge ends gardening leave for new role at Enigma. But not before delivering some award-winning hydrangeas.

CMO Appointed To Profectus Group To Establish Marketing Function From Scratch
Profectus also hires new marketing manager to greenfield a marketing division; part of CEO's vision to become a marketing-led organisation

OMD Launches Its Exec Next Program For Up-And-Coming Talent
Work at OMD? Not been picked for the Exec Next program? Maybe you're just not cut out for all this boardroom palaver.

Xandr Makes A Series Of Additions To Its Senior Team
Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]

M&C Saatchi Wins The Marketing For Sydney WorldPride 2023
WorldPride is coming to Sydney in 2023! So you've been warned when there's a rush on Nad's and tanning bronzer.

Loyalty Is The Key To Consumer Connection Beyond The Cookie?
We've been talking about the end of cookies for a good 12 months now and, really, we're only half-way there.

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

IGNITE Bolsters Digital Marketing Capability With Three Specialist Hires
* IGNITE®, the award-winning digital agency servicing some of Australia's leading brands has added three new marketing experts to their deep bench of talent.

Fox Creative Breathes New Life Into On-Air Graphics For Fox Sports
Are you a Fox Sports fan? Well, don't let your team's crushing defeat this weekend distract you from the new graphics.

Subaru Teams Up With G Flip In New “I Like What I See” Campaign By Connecting Plots
Subaru clearly chasing the Millennial driver with new G Flip campaign. Actual cars, however, starting at $60,000-plus.